Taboola Advertising Policy

Last updated: 1 May 2026

1. About Taboola on Our Website

TheZam Ltd participates in the Taboola advertising network. Taboola is a content discovery and native advertising platform that may display sponsored content recommendations on our website. This policy explains how Taboola operates on our site and your rights regarding this advertising.

2. What Is Native Advertising

Native advertising refers to paid content that matches the form and function of the platform on which it appears. On our website, Taboola may display content recommendations that are clearly labelled as "Sponsored", "Promoted", or "Recommended" content. These recommendations are paid placements from third-party advertisers.

3. How Taboola Works

Taboola uses algorithmic technology to recommend content that may be of interest to you. This technology considers:

  • The content of the page you are currently viewing
  • Your browsing history and interests (based on cookies)
  • General trending content and popularity metrics
  • Geographic location (country/region level)

4. Data Collection by Taboola

Taboola may collect certain data when you interact with their content recommendations:

  • Device information (browser type, operating system)
  • IP address (for geographic targeting)
  • Pages viewed and content interactions
  • Click behaviour on recommended content
  • Cookie identifiers for personalisation

This data collection is governed by Taboola's own Privacy Policy, which can be found on their website.

5. Opting Out of Taboola Personalisation

You have the right to opt out of personalised advertising from Taboola. You can do this by:

  • Visiting Taboola's opt-out page through their privacy settings
  • Using the "AdChoices" icon that appears on Taboola recommendations
  • Adjusting your browser's cookie settings to block third-party cookies
  • Using the Digital Advertising Alliance's opt-out tool
  • Enabling "Do Not Track" in your browser settings

6. Editorial Independence

The presence of Taboola advertising on our website does not influence our editorial content. Our reviews, opinions, and recommendations are formed independently of any advertising relationships. Sponsored content from Taboola is always clearly distinguished from our editorial content.

7. Content Standards

We require that all advertising displayed on our website through Taboola adheres to the following standards:

  • Content must be truthful and not misleading
  • Advertising must comply with UK Advertising Standards Authority (ASA) guidelines
  • Content must not promote illegal products or services
  • Advertising must be clearly identifiable as sponsored content
  • Content must not be offensive, discriminatory, or harmful

8. Reporting Inappropriate Advertising

If you encounter advertising on our website that you believe is inappropriate, misleading, or offensive, please:

  • Click the "X" or reporting icon on the specific advertisement
  • Contact us directly at [email protected] with details of the advertisement
  • Report the advertisement to the Advertising Standards Authority if appropriate

9. Compliance with UK Regulations

Our use of Taboola advertising complies with:

  • The UK General Data Protection Regulation (UK GDPR)
  • The Privacy and Electronic Communications Regulations 2003 (PECR)
  • The Consumer Protection from Unfair Trading Regulations 2008
  • CAP Code (Committee of Advertising Practice)
  • ASA (Advertising Standards Authority) guidelines

10. Revenue Disclosure

TheZam Ltd may earn revenue from Taboola advertising displayed on our website. This revenue helps support our editorial operations and allows us to continue providing free content to our readers. This commercial relationship does not affect the independence or integrity of our editorial content.

11. Changes to This Policy

We may update this Taboola Advertising Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Contact Us

For questions about Taboola advertising on our website, please contact us:

TheZam Ltd
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Email: [email protected]
Phone: +44 20 7946 0958